Importing and marketing for brands is risky business. Not only do you have to invest in resources to market and win mind share, you have to raise working capital to hold stocks. As Singapore has a small addressable market 5-6 million people, you can get caught badly if you hold stocks of slow moving stocks.
Luminari started in 2012 and we are specialists in building new brands and rebuilding distressed ones. We take effort to listen to the brand owners, review each brand’s USPs and have a detailed conversation with them before we undertake the brand development.
We are opening up new categories to further cater to boys/girls aged between 7 to 10 years AND to those who are in their advanced seniors who may have suffered a stroke or recovering from illness. Our own “cradle to grave” product market fit.
In the next few months, we will be releasing product news of these new products that will have a new spin including innovations that help you cycle better.