Tern Bicycles – Urban commuting
A new bicycle company, Tern, officially launched in Taipei, Taiwan. Tern will focus on bicycles for urban transport.
“As residents of this planet, we face incredibly complex and challenging issues in urban transport,” stated Joshua Hon, Tern vice president. “Gasoline prices, shortages in resources, degradation of our environment, and increasingly dense urban populations are all issues we face today. It’ll take creativity, innovation, and a whole lot of sweat to turn things around and get them moving in a good direction. But we’re up for the challenge and the team couldn’t be more excited to show off the things we’ve developed.”
Tern represents a fresh look at transportation in an urban environment. Rather than trying to maximize speed, team Tern is focused on safety, comfort, convenience, and portability. Significantly, every Tern bicycle is highly portable, folding to integrate seamlessly with mass transit systems and crowded urban spaces. But beyond that, team Tern has focused its energies on building bikes that work great unfolded — with the philosophy that if it doesn’t ride well, it doesn’t matter how well it folds because no one will want to ride it.
“We’ve got the ex-racers and weight weenies on the product team, but as a group we’re also focused on things like how to design better luggage systems so its easier to do your grocery shopping with one of our bikes,” continued Hon.
Tern is a diverse mix of personalities and experiences united by a passion for cycling. Tern is headquartered in Taipei, Taiwan, with subsidiary companies in the United States and China. Tern also has team members working in satellite offices in Austin, Texas; Humboldt, California; Bend, Oregon; London, England; Turku, Finland; Stuttgart, Germany; Shanghai, China; and Schaffhausen, Switzerland. The company currently employs 70 people.
“We did some amazing things at Dahon, including kick-starting the entire folding bike revolution,” stated Hon. “But we’ve wanted to take things even further and in recent years we were running into a variety of issues with the Chinese factory that has registered the Dahon trademark in some countries. After a lot of soul-searching, we all decided that it would be better to start with a fresh clean slate, and after seeing the 2012 product line, we know we made the right decision.”
Tern is dedicated to the goal of sustainable transport. It designs and manufactures bicycles for urban transport with a focus on portability and utility. Tern donates at least 1% of net profits every year to social and environmental causes.
My Bike Shop, 213 Henderson #01-06 S159553 Contact Tel: 6274 3968
My Bike Shop Too! – 26 Sin Ming Lane #01-120 S573971 Contact Tel: 66941750
My Bike Shop Tres (3) – 106 Faber Drive #01-106 S129415 Contact Tel: 6268 5323
BRU – 9 Yishun Industrial St 1 #01-77 Northspring Bizhub S768163 Contact: 6717 3928
BRU2 – 67 Frankel Avenue S458194 Contact 6443 6284
Chapter 2 Cycle – Blk 451, Ang Mo Kio Ave.10, #01-1761 S 560451 Contact: 6452-7168
L&T Cycle Pte Ltd – Block 482 Tampines Street 43 #01-230 S520482 Contact: 6786 3313
BikeHaus – 553 Bt Timah Rd (next to Coronation Plaza) S269693 Contact: 6468 3908